Lacoste x Pyrenex: Winter Icons
This autumn-winter 2019-2020, Pyrenex is pround to collaborate with reknown French label Lacoste around its latest concept “Winter Icons”. Indeed, the crocodile brand has carefully hand-picked Pyrenex as one of five legendary outerwear labels called upon for their own particular characteristics that combine excellence, history, and modernity.
Pyrenex was offered an opportunity to interpret the Lacoste wardrobe and revisit our iconic piece, the down jacket, featuring a cobranded stripe blending the Lacoste logo with our own one. Keeping close to our heritage, and spawned from the very heart of our manufactory, Pyrenex unique touch has instilled genuine expertise into unisex designs, while Lacoste’s DNA brought to the table a retro-classic sportswear aura.
The result? Our new favorite warm down jacket. Worn short and puffed up to the max, it employs a unique blend of feathers and duck down. Our family-owned business, established in 1859 in southwestern France, has revamped its major classic player with a sportswear twist. Available in night blue and Bismarck red for both men and women, it sports a series of contrasting logotype-inscribed stripes that proudly display the union of both brands. Deliberately oversized, its proportions toy with the sense of scale and cradle the body in a comfortable strand of luxury.
The goods from these collaborations between Lacoste and Pyrenex, but also Gloverall, K-Way®, Alpha Industries, and Tailor Toyo will be available as early as October 2nd 2019 in Lacoste’s e-shop and in physical store.